Transforming Technical Support with AI
Strudel is building the first AI-powered agent designed to autonomously resolve complex technical tickets at scale—bridging the gap between support and engineering.
Company Snapshot
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Founded: 2024
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Headquarters: Madison, WI
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Legal Structure: Delaware C-Corp
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Founders: Kristin Isaac (CEO), Shai Rubin, Ph.D. (CTO)
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Customers: 3 mid-market pilots in digital health and fintech
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Team: 20+ active developers
The Problem We Solve
Support engineers spend up to 50% of their time on diagnostics. Handoff between support and dev teams is inefficient, unstructured, and costly.
The result: Slower resolution, wasted engineering time, and unhappy customers.
Our Solution
Strudel’s proprietary small-language model:
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Ingests telemetry, code changes, tickets, documentation
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Surfaces evidence-based incident summaries
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Links tickets to code root causes
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Auto-generates internal updates & customer responses
Outcome: Faster resolutions, reduced churn, reclaimed dev time
Market & Opportunity
$66B
$66B global customer support market
$12B
$12B AI support sector growing at 26% CAGR
$500M
TAM for mid-size tech companies: $500M (US digital health & fintech alone)
Why We Win
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Purpose-built for technical support (Tier 3+)
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Patent-pending AI engine
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Seamless, secure integrations with tools like Jira, GitHub, Datadog
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White-glove onboarding with no access to PII
Traction
3 paid pilots
65% faster resolution (early benchmarks)
$250K enterprise ACV / $20K SMB package
Team
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Kristin Isaac, CEO
Built $10–20M ARR B2B software businesses, ex-LinkedIn/Udemy
Shai Rubin, Ph.D., CTO
Ex-Citi Innovation Lab, 7 patents, product acquired by Salesforce for $1.9B
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